Welcome to ellis-chadwick.com. This site is a
showcase of Fiona Ellis-Chadwick’s work,
publications and interviews. Fiona Ellis-Chadwick
has a great deal of experience in retailing and
marketing and is a successful academic and author.
Dr Ellis-Chadwick’s latest publication is:
Principles & Practices of Marketing. Fiona has
joined Professor David Jobber as a co-author on
the 7th Edition of this very popular marketing and
management text book published McGraw-Hill.
Please check in with us very soon. Meanwhile if you have any questions or comments, please
don't hesitate to contact me at email@example.com
Please take the time to have a look around my web site, where you can find out more about
Check out the History of online retail HERE
Please feel free to contact me through my Open University Profile click here.
I have been privileged enough to interview some of the countries leading marketing and
Google's Matt Brittin discusses how businesses can use data to improve their online performance
Who owns whom? The ethical brands with big owners
on the outlet shopping experience
The founder of 99pShopper.com Suleman Sacranie shares his experience in setting up his website, and gives top tips to young entrepreneurs who want to start businesses on the net.
Article about e-commerce in the retail sector; looks at service quality and how managers can leverage value from developing their on-line retailing strategies
Jobber , David and Ellis-Chadwick, Fiona (2012). Principles and Practice of Marketing. London: McGraw-Hill Higher Education.
This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context.
Ellis-Chadwick, Fiona and Doherty, Neil F. (2012). Web advertising: the role of email marketing. Journal of Business Research, 65(6) pp. 843–848.
Ellis-Chadwick, Fiona (2009). Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers. Saarbrücken: VDM Verlag .