Dr Fiona Ellis-Chadwick - Retail and Marketing expert
Welcome
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Welcome to ellis-chadwick.com. This site is a showcase of Fiona Ellis-Chadwick’s work, publications and interviews. Fiona Ellis-Chadwick has a great deal of experience in retailing and marketing and is a successful academic and author. Dr Ellis-Chadwick’s latest publication is: Principles & Practices of Marketing. Fiona has joined Professor David Jobber as a co-author on the 7th Edition of this very popular marketing and management text book published McGraw-Hill.
Please check in with us very soon. Meanwhile if you have any questions or comments, please don't hesitate to contact me at f.ellis-chadwick@open.ac.uk Please take the time to have a look around my web site, where you can find out more about Check out the History of online retail HERE Please feel free to contact me through my Open University Profile click here. I have been privileged enough to interview some of the countries leading marketing and |
Recent Interviews
- Matt Brittin on the value of data
Google's Matt Brittin discusses how businesses can use data to improve their online performance
- The big names behind your food brands
Who owns whom? The ethical brands with big owners
- Scott Malkin on the outlet shopping experience
on the outlet shopping experience
- Getting eyeballs onto your website
The founder of 99pShopper.com Suleman Sacranie shares his experience in setting up his website, and gives top tips to young entrepreneurs who want to start businesses on the net.
Recent Publications
- E-Service Quality & Business Value
Article about e-commerce in the retail sector; looks at service quality and how managers can leverage value from developing their on-line retailing strategies
- Principles and Practice of Marketing
Jobber , David and Ellis-Chadwick, Fiona (2012). Principles and Practice of Marketing. London: McGraw-Hill Higher Education.
- Technology readiness in a B2B online retail context: an examination of antecedents and outcomes
This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context.
- Web advertising: the role of email marketing
Ellis-Chadwick, Fiona and Doherty, Neil F. (2012). Web advertising: the role of email marketing. Journal of Business Research, 65(6) pp. 843–848.
- Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers
Ellis-Chadwick, Fiona (2009). Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers. Saarbrücken: VDM Verlag .