Fiona is a prominent marketing academic. She is passionate about retailing and marketing- online and offline- and is keen to share her knowledge. She has written successful courses on retailing and marketing for the Open University. This year she has joined David Jobber as co-author on The Principles and Practice of Marketing.
She said about the project “…emotionally draining, intellectually challenging and amazingly satisfying. Such a fantastic opportunity to work with one of the Europe’s leading Marketing professors.”
Academic and researcher - Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School. Her main research activities focus on projects exploring the application and development of online retailing and
e-marketing. Click here to find out more about Fiona’s research interests
Entrepreneur – Fiona has a business background and has worked for over 20 years in retail management, in both large and small organisations. She has built up a wealth of experience and understands a great deal about the opportunities and challenges facing retailers in today’s challenging economy.