Retail expert Dr Fiona Ellis-Chadwick
Dr Fiona Ellis-Chadwick - Retail and Marketing expert

About Me

Fiona is a prominent marketing academic.  She is passionate about retailing and marketing- online and offline- and is keen to share her knowledge.  She has written successful courses on retailing and marketing for the Open University.  This year she has joined David Jobber as co-author on The Principles and Practice of Marketing. 

She said about the project “…emotionally draining, intellectually challenging and amazingly satisfying.  Such a fantastic opportunity to work with one of the Europe’s leading Marketing professors.” 

Academic and researcher - Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School. Her main research activities focus on projects exploring the application and development of online retailing and 
e-marketing. Click here to find out more about Fiona’s research interests 

Entrepreneur – Fiona has a business background and has worked for over 20 years in retail management, in both large and small organisations.  She has built up a wealth of experience and understands a great deal about the opportunities and challenges facing retailers in today’s challenging economy.

Author – Fiona has written many articles, journal papers, and teaching materials, and popular marketing management textbooks. Click here to view some of Fiona's publications.

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