This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context.
Neil F Doherty, Danny McConnell, Fiona Ellis-Chadwick International Journal of Public Sector Management, 26
Ellis-Chadwick, Fiona and Doherty, Neil F. (2012). Web advertising: the role of email marketing. Journal of Business Research, 65(6) pp. 843–848.
Article about e-commerce in the retail sector; looks at service quality and how managers can leverage value from developing their on-line retailing strategies
Jobber , David and Ellis-Chadwick, Fiona (2012). Principles and Practice of Marketing. London: McGraw-Hill Higher Education.
Ellis-Chadwick, Fiona (2009). Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers. Saarbrücken: VDM Verlag .