Retail expert Dr Fiona Ellis-Chadwick
Dr Fiona Ellis-Chadwick - Retail and Marketing expert

Principles and Practice of Marketing

Type:Authored books
Date First Published:2/12/2013 12:00:00 AM

This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.