Interview with Dr Fiona Ellis-Chadwick

The big names behind your food brands: Who owns Whom? 
Survey and report on branding; Read about how consumer's react to big name brands taking over ethical brands and find out more about the results of a consumer survey by Which? Magazine.  Contributions by Retail Expert Fiona Ellis-Chadwick at the Open University Business school and Craig Smith, Chair of Ethics and Social.

http://www.which.co.uk/news/2011/01/the-big-names-behind-your-food-brands-242543/